Everyone who's in charge of a business has been told about the importance of using SEO (Search Engine Optimization), and probably more than once. The reason digital marketing experts consider SEO to be so crucial is because of its demonstrated effectiveness at accomplishing big things like generating quality traffic, increasing profits and decreasing costs. Search engines are the portal most people use when they're looking for a service or product and it's essential for your business to navigate this aspect of the digital landscape. When you're not competing in this space, you will simply get left behind. If you're not yet convinced, take a look at some of the short and long term benefits of utilizing a thoughtful SEO strategy for your business.
SEO Delivers Quality Traffic Generation
Getting more traffic to your website is the essence of all internet marketing strategies, but SEO is prized for delivering traffic that is of the highest quality. Having a good position on the results pages of search engines will guarantee the highest number of impressions and clicks. Traditional advertising is about reaching people, regardless of whether or not they are interested in your product or service. Achieving a good search engine position is a completely different experience and isn't even actually advertising. Consumers are finding you on their own, during the process of researching your specific product or industry. When your website is designed to facilitate this kind organic discovery you will benefit from the quality traffic generation that leads to sales. As you get more visitors, and your products or services are exposed to a wider range of potential customers, these organic searches will turn into customers.
Our SEO specialists use a variety of techniques to improve your results ranking. We help your site become optimized for search engines by ensuring your content is valuable, relevant to your keywords, and readable by search engines. We also optimize elements that search engines analyze, like title tags and meta description. SEO is a long term strategy but it delivers significant growth over time as these improvements influence your search engine discoverability.
SEO Improves the Usability of your Site
SEO is about much more than keywords and is natively included in our web design process. Improvements in user experience is one of the immediate, short-term benefits of using our services. As part of designing your customized SEO strategy, we will assess how your site should be optimized and evaluate various factors that determine your value to search engines. We will also review any issue that have an impact on users, including loading times and how the site is structured. Our experts will make your site easier to navigate for both users and search engines. This means we rearrange the architecture of your site and its links, making it much easier to find specific pages. The search engine can successfully crawl your site, to evaluate how useful and relevant your content is for specific keywords. Similarly, users will be able to navigate to find precisely what they're looking for, leading to increased engagement and sales.
Another important factor that will affect your ranking in search engines is how mobile friendly your site is--meaning how well people can access it from their smartphone. This is why our SEO strategy includes Responsive Web Design, which allows your site to adapt to the different screen sizes of users, whether a smartphone, tablet or laptop. Search engines reward this flexibility, while the greater user experience is certainly also rewarded by customers.
Cost-Effective Growth is Possible with SEO
SEO, and related activities like blogging or using social media, are an incredibly cost effective form of marketing. When you have a decent ranking for your industry or product it's no longer necessary to spend a fortune on pay-per-click campaigns or other forms of advertising. Investing in SEO will lower your marketing costs without sacrificing growth. A site that is optimized for search engines will provide a better user experience by loading faster and displaying well on different devices, as well as having more engaging content. It will also be more easily discoverable by the people who are actively in need of your business. All these improvements translate to increased sales, returning visitors and loyal customers.
SEO is able to deliver these results much more effectively than traditional advertising because it's a strategy that is sensitive to the behavior of modern, internet-savvy consumers. These prospective consumers do not trust advertising as much as their own ability to search out relevant, valuable information. By making tweaks in your website design and using keywords that matter to your customers, you can benefit from the trust people have for their own organic searches.
SEO Provides Detailed Data that Helps with Strategizing
One of the long term benefits of using SEO is you will have access to incredibly detailed information about how users interact with your site. SEO is highly responsive to results and various factors are tracked and quantified. This is particularly relevant for Ecommerce sites that depend on comprehensive analysis of their sales to know what's working and what isn't. You will benefit from knowing the path a customer took to make their purchase, including the keyword used to reach your page. Websites that don't include Ecommerce will likely focus on metrics like users that signed up for a newsletter or filled out the Contact Us form.
Our team is able to track any aspect of the SEO strategy, including conversions, traffic sources and changes in the ranking. This data will be a reliable way to see how your investment in SEO is paying off, as well as influencing the right strategy going forward. The valuable information on the keywords your customers care about, and how they tend to use your site, can offer guidance for many important decisions for your business.
Considering all the benefits of using SEO, there's no reason to get left behind in the new digital landscape. 33Technologies has plenty of experience helping businesses optimize their websites and design an effective strategy to reach their customers. Contact us to see how we can help your business grow with a customized SEO strategy.